![]() Even if events aren’t marketing focused, the people on the list might have “marketing” in their job titles. Delegate lists are often in pdf or SpreadSheet formats – so adding something like (filetype:pdf OR filetype:xls) to your string will probably bring back lots of rich results. You’ll then notice that some of the actual delegate lists in your results are pdf files. You could include people keywords like (attendee OR delegate OR member). This string returns lots of interesting information about marketing sites, networks and events but not much in the way of rich people data. I like to use them though, if only to keep my own thoughts organised. The brackets in these strings are not strictly necessary – Google totally ignores them and the strings follow Bing’s natural order of operations anyway. This could be lists of attendees or speakers etc. This string is looking for lists of people from marketing events in London. List (conference OR expo OR workshop OR seminar) (London OR UK) Marketing Google will take 32 search terms but Bing limits search queries to 150 characters in length. ![]() If you’re using long lists of place names like the one above, you might be better to use Google. This means that you see better results with less need to be too exact with your Boolean skills. ![]() ![]() Those are the largest London boroughs by population as listed on Wikipedia.īing is very good at finding LinkedIn profiles without polluting the results with too many directory pages and the like. You might want to add more location names too – London for example could be expanded to (London OR Barnet OR Croydon OR Ealing OR Bromley OR Enfield OR Wandsworth OR Southwark OR Lambeth OR Redbridge OR Lewisham OR Hillingdon OR Brent OR Westminster OR Newham OR “Tower Hamlets”). Add more skill or qualification keywords to narrow your results. Use different job titles and industry keywords to look for the types of candidates you are interested in. Your string will then be site:uk./pub “marketing manager” London –inurl:dir You may also see some directory pages coming up in your results, you can get rid of these on Google using -inurl:dir The results for this search include a lot of profiles that just mention London – ensure that you seĪrch uk. to just see UK profiles. This string is looking for the linkedin profiles of marketing professionals in London. So here are three search strings that hopefully will inspire you to write some of your own and find a few names. Sometimes it is useful to get inspiration from other people’s search strings – everyone has different ideas and different ways of constructing a search. If you can write your own strings to use with Google or Bing then they will be looking for exactly what you want to find and you will know how to edit them if they don’t give the results you expect. In my opinion, it is really better to be able to write your own boolean search strings and not totally rely on these tools. Thoughts? Would love some recruiter consensus here.There are all sorts of tools that will build search strings for you (like RecruitIn or the Boolean Bar) to help you find candidates online. Nothing works better then time spent building a variety of searches to uncover a variety candidates. Why would a self respecting software engineer build filter functions that that are less effective than a search language that was defined decades ago? I've tried tinkering with boolean on Indeed and LinkedIn and Google, and I never get better results than just using the filters built into those platforms while also utilizing a few key words that are ultra-specific to the job I'm working to fillĪfter 7+ years recruiting in-house and agency, it seems like Boolean is a sham, used to make people believe there is some necessary Science to recruiting, when in fact Science has very little to do with it. Being that job boards and LinkedIn are the primary way jobs are getting filled / candidates getting sourced, I have a hard time believing Boolean is more effective than the filters coded into these platforms.
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